Web analytics is the measurement, collection, analysis and reporting of Internet data for the purpose of understanding and optimizing web site usage.  Understanding your data can be a critical tool in aligning your web site with your user base. ArcSource Group provides several analysis solutions to help your organization make the most of its web site presence.

Usability Analysis

A usability analysis can tell you which part of your page users view first, how long they stay and where they go next. This analytical look at your web pages can direct decisions about layout, content and overall look of a page to assure maximum impact.  For example, if a significant number of site users look at the top left-hand side of a page first, then that may be the ideal spot for key information that you want to promote. 

Customer Satisfaction Surveys

At ArcSource Group, we know that customer satisfaction is essential to the survival of your business. With multiple options from which to choose, it is important for organizations to keep pace with customer needs, as well as be able to anticipate growing trends.  How do we find out whether your customers are satisfied? The best way is to ask them.

We offer several survey and polling solutions for your web site, complete with data analysis and direct input user opinion sections that can help you make better decisions about service, resource allocation, research and development, and business strategy.